3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Half of US teenagers are online almost constantly: Study [Video]

Categories
Corporate Business Marketing

Half of teenagers in the US are almost constantly online on social media platforms like YouTube, TikTok, Instagram, and Snapchat, finds a study, raising concerns about technology’s impact on youth.

The study by Pew Research Centre, based on a survey of US teenagers ages 13 to 17, showed that nine-in-10 teenagers reported to be mostly on YouTube.

Overall, 73 per cent of teenagers said they watch YouTube daily, making it the most widely used and visited platform. This share includes 15 per cent who describe their use as “almost constant.”

“Nearly half of teenagers say they are online almost constantly, up from 24 per cent a decade ago. This share has stayed consistent over the past few years. Overall, nearly all teenagers – 96 per cent – report using the internet daily,” the report said.

The alarming report comes even as the Australian government, last month, passed a social media …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos