SBI’s Guide to Nailing Your Ideal Customer Profile [Video]

Let’s cut to the chase: if you’re in B2B and don’t have a solid Ideal Customer Profile (ICP), you’re basically throwing darts in the dark. In fact, 74% of companies that overperform on revenue have clearly defined ICPs, according to SuperOffice. An ICP isn’t just another business buzzword—it’s your ticket to zeroing in on the customers who not only want what you’re selling but who’ll also stick around and make it worth your while.  

What is an ICP, Anyway? 

Think of your ICP as the MVP of your marketing strategy. It’s a detailed profile of the perfect customer—the kind that’ll make your sales team aligned with Marketing’s approach. We’re talking about the companies that match your solution like peanut butter to jelly. 

Your ICP should cover the basics—company size, industry, and so on—but don’t stop there. You also want to dig into the juicy stuff:  

• Business Structure: Where they are in their growth journey. 
• …