Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky [Video]

Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky

From print journalism to digital content strategy, our guest Luba Czyrsky’s journey is anything but conventional. She calls herself an ‘accidental marketer,’ a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Luba’s transition from print to digital and content strategy
• Why freelancers are key to maintaining flexibility
• Why your content team should speak to your metrics people
• Views on AI and balancing technology with the irreplaceable human touch
• How to use AI for content creation when working in asset management

Important Links & Mentions

• Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/