Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier

How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts.

In the intro, Bookfunnel’s Universal Book Links (https://blog.bookfunnel.com/2024/truly-universal-book-links/) , and How to Write Non-Fiction Second Edition (http://www.TheCreativePenn.com/writenonfiction2) ; ALCS survey results of writers on AI, remuneration, transparency and choice (https://d16dqzv7ay57st.cloudfront.net/uploads/2024/12/A-Brave-New-World-_ALCS_AI_Report.pdf) ; AI Translation is the Game-Changer’s Game-Changer [The New Publishing Standard (https://thenewpublishingstandard.com/2024/12/07/adapt-and-thrive-ai-translation-is-the-game-changers-game-changer/) ]

This podcast is sponsored by Kobo Writing Life (https://www.thecreativepenn.com/kwl) , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast (http://kobowritinglife.com/category/kwl-podcast/) for interviews with successful indie authors.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn (https://www.patreon.com/thecreativepenn)

Michael Bungay Stanier is the bestselling author of five books, with a million copies sold, including The Coaching Habit, How to Begin, and How to Work with (Almost) Anyone. He’s also the founder of training and development company Box of Crayons, a podcaster, speaker, and coach.

• Michael’s publishing journey and why he likes the control of hybrid publishing
• Creating a business ecosystem beyond the book — multiple streams of income
• Tips for successfully delegating in your author business and improving professional relationships
• The challenges of creating a premium print journal
• How journaling can help you figure out what you really want

You can find Michael at MBS.works (https://www.mbs.works/) or BoxofCrayons.com (https://boxofcrayons.com/) . You can get the journal at DoSomethingJournal.com (https://dosomethingjournal.com/)

You can find the transcript and show notes in the podcast backlist: https://www.thecreativepenn.com/podcasts/

Buy writing books directly from me: https://www.CreativePennBooks.com

Buy my fiction and memoir at https://www.JFPennBooks.com

Join my community at https://www.patreon.com/thecreativepenn