Navigating the Future of SEO: 5 Tips From HubSpot’s Senior Director of Global Growth [Video]

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena.

“In fact, I think the arrival of new competitors is one of the most exciting developments in the last two years,” she says. “For so long, we have all just been oriented toward Google and reverse-engineering the Google algorithm in many ways that have stifled innovation in content marketing and SEO.”

If you‘re unsure how to change your approach to keep up with the ride of SEO marketing, I’ve got you covered with five tips from Aja Frost on navigating the future of SEO.

AI is your tool, not your replacement.

I‘ve repeated this so many times in previous blog posts, and you might be sick of hearing it, but I promise it’s true— …