De’Aaron Fox New Signature Sneaker, The Fox 1, Launches [Video]

Curry Brand is methodically building its roster of signature athletes. Sacramento Kings explosive guard De’Aaron Fox, the first big name to sign with the brand, now has his own kicks to rock on the court, the Fox 1.

The Fox 1 has arrived, and to mark the occasion, Curry Brand launched the perfect campaign titled “Speed that Scares” to officially introduce the sneaker to the masses.

The Fox 1 is built to match Fox’s lightning-fast speed while maximizing his performance and incorporating his personality into the sneaker which the new “Speed that Scares” spot highlights.

Fox’s on-court rival, Stephen Curry, revealed that Fox was very much involved in the design of his first signature sneaker.

De’Aaron made sure that he was involved with every step of the process. From the sketches and wear testing to developing the various colorways, this whole process is a fun journey, especially when you’re working on creating your …