Building Enduring Corporate Brand Legacies: The Mahindra Playbook [Video]

As the global Chief Customer & Brand Officer of the Mahindra Group, Asha Kharga is the Group’s brand custodian and leads its Corporate Brand,
Customer Data & Experience. Kharga sheds light on how Mahindra builds an enduring legacy in a highly complex consumer and media age and how astrong sense of purpose is fuel for brand and business.

Watch the full conversation on Media Dialogues with Storyboard18. #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18

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