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New Qatar Airways safety video might not be what you’d expect

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Corporate Business Marketing Corporate Marketing Strategy

Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur and newest Qatar Airways Global Brand Ambassador, Kevin Hart, bringing together global and social media superstars to help deliver important safety messages to passengers.

From December 2024, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film. Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions.

Travellers will not want to miss a moment of Mr. Hart’s performance, or the star-studded cameo appearances that help him demonstrate the airline’s important safety instructions. Supermodel Rosie Huntington-Whiteley assists him to reach new heights – in this instance, the overhead lockers – and Anwar and Amal Jibawi remind him to ensure seatbelts are tightly secured and kept on throughout the flight. Additionally, Khaby Lame supports Kevin Hart doing …

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