Perion Network CEO Tal Jacobsen joined Steve Darling from Proactive to discussed the company’s forward-thinking approach to advertising technology. Leveraging AI-driven tools, Perion enables advertisers to analyze and optimize ad spend across connected TV (CTV), social media, and the open web, bridging the gap between online and offline sales for retailers and brands.

Jacobsen highlighted a recent partnership with A360 Media, which equips advertisers on platforms like Us Weekly with advanced analytics to improve campaign performance. This reflects Perion’s commitment to providing cutting-edge tools that enhance advertising efficiency and outcomes. Looking ahead, Jacobsen outlined a strategic pivot toward AI-driven innovations and advanced advertising solutions, while reducing focus on search-related activities.

Plans include growth through mergers and acquisitions (M&A), organic investments, and a $75 million share buyback program. With over $380 million in cash reserves, Perion is well-positioned to expand its CTV, retail media, and other advanced advertising offerings, reinforcing its …

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