Marketing Management: An Overview Part-2 [Video]

This video provides an overview of Marketing Management, structured across four sessions in a series of four videos. Business management students can use this channel as a valuable resource. To enhance experiential learning, each video concludes with an assignment question for learners to complete.

The marketing planning process is a systematic approach businesses use to develop, execute, and evaluate strategies for achieving marketing objectives. It ensures alignment with organizational goals and provides a roadmap for engaging target audiences effectively.

Part1:https://youtu.be/4biKdPS57iU?si=cTGjFAVwJcXJzIGs

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