MediaPlus: Marketing experts share insights during MII event [Video]

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An audience of around 50 marketers attended Marketing Institute Ireland‘s event on future-proofing marketing strategy at the DMG Media Ireland hub this morning.

Una Herlihy, co-founder of The Indie List led a panel discussion with Amárach Research chairman Gerard O’Neill, generative AI consultant Karen Howley, and Chemistry founder Ray Sheerin.

O’Neill spoke about consumer sentiment on the eve of the general election, and said that people are reluctant to spend following two years of high inflation, although it is unclear when the population will adjust to the price shock and move on from their “hurt”.

Howley said that AI is at the top of its hype cycle now, suggesting that the bubble may soon burst before the technologies start on a longer road to value generation and wider market penetration. A poll of hands revealed that a large proportion use AI on at least …