What is Brand Image and How to Nail It | The Underdog Journey [Video]

Your brand image isn’t just about what your business does, it’s about how people feel about what you do. It’s the story customers tell themselves about your company when you’re not in the room. And let’s be honest, first impressions might get the spotlight, but long-term perceptions are what build empires. Let’s break down what brand image really means, why it matters, and how you can make yours shine.