What’s the best way for brands to grow on Threads 👀? [Video]

Threads is still a testing ground for many brands, as they work to define the best strategies 🧵.

With platforms like Instagram and TikTok becoming increasingly saturated—and making it harder for brands to stand out—Threads presents a unique opportunity.

So, what’s the best way for brands to grow on Threads?

👉 According to Milou Pietersz, it’s all about building genuine connections with the community. Sounds simple, right?

But how do you actually build those connections? And what type of content fosters lasting engagement with your audience?

We had the pleasure of hosting Milou Pietersz on the latest episode of the Social Pulse Podcast (Retail Edition). As the founder of Simply Multimedia and a prominent Threads influencer, she shared both strategic insights and hands-on experience.