IAMS Brand Gets Oversized Dog Balloon Stuck – On Purpose [Video]

One real dog’s wellness journey – and his turn as a larger-than-life city spectacle – brings attention to a pressing pet health issue

FRANKLIN, Tenn., Nov. 25, 2024 /PRNewswire/ — To shine an unmissable light on the issue of overweight dogs, IAMS^™ pet food partnered with a real-life overweight dog named Waylon to put his story on a huge stage this holiday season. The brand created a larger-than-life dog balloon – modeled after Waylon – that got “stuck” between two buildings en route to the Chicago Thanksgiving Parade. Not actually an official entry in the parade, the two-story-tall balloon represents the many dogs across the country who are carrying extra weight.