Strategic marketing 2024 | Part 01 [Video]

👉Strategic marketing is the process of planning, developing, and implementing initiatives that align with a company’s overall business goals and objectives. It involves analyzing market conditions, understanding customer needs, and developing a cohesive strategy to achieve competitive advantage and sustainable growth. Strategic marketing goes beyond traditional marketing tactics, focusing on long-term vision and organizational direction.

key principles of strategic marketing:
👈Market Segmentation
👈Targeting
👈Positioning
👈Customer Relationship Management (CRM)
👈Competitive Analysis
👈Value Proposition
👈Marketing Mix (4 Ps)
👈Innovation and Adaptation
👈Performance Measurement
👈Sustainability and Ethics