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Taylor Swift, Travis Kelce have ‘authentic’ relationship despite ‘marketing strategy’ rumors: Chiefs president [Video]

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Corporate Marketing Strategy

As Taylor Swift and NFL star Travis Kelce’s romance continues to be in the spotlight, fans have speculated whether their relationship is legitimate. 

Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team. 

“I’d love to say that it was a marketing strategy, but it is an authentic relationship,” Donovan shared on CNBC’s “Squawk Box.” “And we’re happy to have it, and it’s been nothing but good for us.”

TAYLOR SWIFT, TRAVIS KELCE’S ROMANCE UNDER MICROSCOPE AFTER SINGER SKIPPED LAST TWO GAMES

His comments come after the Chiefs’ president was asked whether he could have predicted the attention placed on the team after Swift and Kelce started dating. 

“I think the best thing I can say about the whole relationship and the impact it’s had on us is, Taylor Swift is an authentic member of the Kansas CityChiefs kingdom,” …

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