Top 7 Brand Image Mistakes SMBs Make and How to Avoid Them [Video]

Every small business marketer has to take marketing risks with brand imaging. Embracing this risk can lead to exceptional rewards, but it can also backfire.

If you’re planning brand image changes and want to minimize risk, you’ve come to the right place. And no, it’s not just about luck.

Your brand image is how your customers and target audience view your brand.

When done right, your brand image can communicate your values, differentiate you from your competition, and enhance brand loyalty. On the other hand, a good brand image can drive away prospects, reduce your brand value, and save you money and time.

According to Kotler, your brand image is the “total set of beliefs, ideas, and perceptions about a brand in a consumer’s memory.” Your brand image is influenced by everything from your product packaging to your social media graphics.

In this blog post, we’ll take you through:

• Common branding mistakes SMBs make.
• Strategies to avoid branding mistakes and …