Brand Image and Rebranding: Basic Business English [Video]

In this video, learn about brand image and rebranding in business. We explain why brand image is important, how companies build customer loyalty, and why they might choose to rebrand. You will hear useful phrases like “brand identity,” “customer loyalty,” and “brand relaunch.” This video is perfect for TOEIC learners and anyone who wants to understand basic English for marketing and brand strategy!