Event Strategy & Brand Building in Web3 B2B Marketing | Angus Tookey of Chronicle Protocol [Video]

Join Crypthena as she hosts Chronicle’s Head of Marketing Angus Tookey. Angus shares invaluable insights on building a B2B brand in web3, from leveraging Maker DAO’s established presence to crafting targeted event strategies.

Discussing:

– Framework for evaluating B2B marketing channels in DeFi
– Event marketing strategy: local vs. global events
– Managing event sponsorships and ROI
– Leveraging Maker DAO’s brand while building Chronicle
– Most underrated marketing channel
– Most overrated marketing tactic
– Essential marketing tools and budget allocation
– Insights on KOL marketing

Perfect for web3 founders and marketers looking to scale their B2B presence, this episode delivers actionable strategies on building trust and awareness in the DeFi space.