Threads is bringing ads to your feeds very soon [Video]

Ever since Twitter became X, many users have been looking for a good alternative. Meta’s Threads has become that for a lot of people. But a very big, yet inevitable change is happening to the social media network soon: ads are coming to your feeds.

Sylvia Varnham O’Regan and Kalley Huang write for The Information:

Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash in on the app’s rapid growth, according to three people with direct knowledge of the company’s plans.

A team inside Instagram’s advertising division is leading the effort, which is still in the early stages, the people said. Threads is planning to kick off the effort by letting a small number of advertisers create and publish ads on the app starting in January, one of those people said.

On one hand, we all knew this would happen eventually. Every social media service has to some day be profitable, and ads are currently …