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Xiaomi rolls 100K SU7s off its assembly line in a mere 230 days [Video]

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Corporate Business Marketing

We say it all the time. Scaling is hard. However, that doesn’t appear to be an issue for Xiaomi Automobile, the new EV business arm of consumer electronics giant Xiaomi Corporation. According to a recent social media post by Xiaomi’s founder, the automotive division has built the 100,000th example of its flagship SU7 EV in a blistering 230 days since its launch.

We have to point this out every time, but it’s only been three years since Chinese tech giant Xiaomi announced it was venturing into bespoke EV manufacturing, and it continues to move at a pace most young OEMs could ever dream of.

The electronics specialist wielded all of its experience and manufacturing power behind developing and eventually producing its flagship model, the Xiaomi SU7 EV. After faster-than-expected development, Xiaomi launched the SU7 in late 2023 and quickly secured over 50,000 orders in the first 27 minutes it went on sale.

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