Consult with Ease: Personalize Your Customer Stragtegy Using AI [Video]

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In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.

As CMO, David guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog.

Currently, David advises top executives on AI and personalization.

In this episode, we discuss the evolving concept of personalization in business, the secret this time being the use of AI. David Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has and continues to provide.

But when does it stop being creepy?

David discusses the benefits of personalization but how crossed boundaries continue to be a problem if done poorly, as we have all experienced. He shares practical examples of how AI enhances customer interactions and addresses concerns about data privacy and the potential creepiness of personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.

Key Takeaways:

Personalization is about creating customer experiences at scale.
AI enhances personalization by analyzing customer data.
The privacy factor in personalization must be managed carefully.
70% of consumers are comfortable with data used for value.
Speed of learning is crucial for competitive advantage.
Companies often have more data than they realize, but it’s siloed.
AI can help integrate data from various sources effectively.
Successful personalization can lead to increased customer satisfaction.
Content should be bite-sized and easily digestible for consumers.
Empowering customers with their data can enhance their experience.

Chapters:

[00:00] Introduction to Personalization in Business
[02:59] The Role of AI in Personalization
[06:00] Navigating the Privacy Factor of Personalization
[08:54] Competitive Advantage through Personalization
[12:02] Practical Applications of AI in Customer Experience
[14:53] Content Creation and AI’s Impact
[17:56] Successful Examples of Personalization

💻 Check out David Eldelman’s Website – http://edelmanadvisoryservices.com/
➡️ Follow David Eldelman on LinkedIn – https://www.linkedin.com/in/daveedelman/
📚 Grab a copy of Personalized: Customer Strategy in the Age of AI – https://amzn.to/3NEB3IF

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😎 This episode of The Duct Tape Marketing Podcast is brought to you by:
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