[Inside Whissel Realty] “The Backbone of the Sales Funnel” with Shannon Youssefi [Video]

From third-generation real estate agent to team operations leader, Shannon Youssefi has unique experience and skillsets. Even within Whissel Realty Group, brokered by eXp Realty in San Diego, she’s been in multiple seats from listing management to transaction coordination to (now) Director of Operations.

Shannon shares lessons learned while unifying systems and technologies across the company. This never-ending process seeks to provide more leverage to agents, more clarity and efficiency for staff, and a better experience for clients.

Pay special attention to tips on storytelling with data to improve sales and working successfully with international VAs.

Watch or listen to this Inside Whissel Realty episode with Shannon Youssefi for insights into:
0:00 Intro and welcome
1:56 How issues take care of themselves when you have the right people in the right seats
3:19 The unique experience and skillsets of a salesperson turned ops leader
7:42 The evolution and scope of the Director of Operations role, including the people and teams she oversees and the people she connects with daily, weekly, and monthly
11:12 Building the “backbone of the whole sales funnel” – the process and the benefits
15:47 Storytelling with data for better training and results
17:55 The never-ending process of improving listing management and transaction coordination, including roles, rules, and exceptions
32:41 The core tech powering operations – and the role of the data scientist
35:37 Lessons learned from building the international team of VAs from one to 25 members
40:22 Why problems and mistakes are often a “me” problem, not a “them” problem

43:55 At the end, learn how a stockpile of phone cases is more attractive than selfie mode.

Whissel Realty Group:
– https://thewhisselway.com/
– https://www.instagram.com/thewhisselway/
– https://whisselrealty.com/

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– https://linktr.ee/realestateteamos ‍
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