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Trump Reportedly Got Son To Help With ‘Edgy Bro Podcasts’ Strategy [Video]

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Corporate Marketing Strategy

Donald Trump reportedly asked campaign strategists to consult his youngest son, Barron Trump, as they booked the former president on a tour of various macho bro podcasts catered to young men.

In a new piece by Time magazine titled “How Trump Won,” staff writer Eric Cortellessa reported that the president-elect’s team identified men, particularly young men, as a key voting cohort they should activate.

“These young men didn’t get their news from mainstream media and were less concerned with reproductive rights or democratic backsliding. When they did interact with politics, it was mostly through edgy bro podcasts and social media. They appreciated Trump’s brashness and habit of smashing norms,” Cortellessa wrote.

The campaign enlisted the help of Alex Bruesewitz, a 27-year-old Republican consultant, to present Donald Trump with a list of podcasters that aligned with the strategy.

When Bruesewitz met with Trump to pitch him the list, Time reported that the former president said, “Call Barron and …

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