In B2B marketing, it can sometimes feel like the spooky season isn’t limited to Halloween… 🎃🪓☠️ [Video]

Each guest we’ve welcomed on the Social Pulse Podcast (B2B Edition) has shared one “scary” thing they’ve encountered during their career.

From Ardath Albee’s remark that “marketing is easy” (if only!), to the hard truth Jay Baer confirmed: the only person who remembers your social content is… you 😭. And let’s not forget Jenna Rizzo’s nightmare of long, painful approval processes as a social media manager.

Does failure give you the chills 👻? Carla Johnson reminded us that everybody fails. Speaking of “failures,” Tamsen Webster highlighted a chilling truth: sometimes communicating the benefits to your prospects isn’t enough.

And if you’ve ever feared that AI might steal your job 🤖, Pam Didner’s advice is to keep learning about it so you can stay ahead. Finally, Eva Tranova revealed that long sales cycles and multiple touchpoints can give B2B marketers sleepless nights.

B2B marketing can indeed feel like a scary journey, but there’s always a way to navigate through it.

📌 Conquer those fears by learning valuable insights from our guests.