Why building community matters more than your course [Video]

I recently caught up with Owen Hemsath at VidSummit, and as always, he didn’t disappoint. For those of you who don’t know Owen, he’s one of the top video marketing experts out there—a YouTube strategist who’s helped countless creators and brands not only grow their channels but turn those views into serious revenue. His insight goes far beyond just getting attention; it’s about turning that attention into something meaningful and sustainable.

But here’s what makes Owen stand out: While many focus on the content, Owen focuses on connection. During our chat at VidSummit, he dropped a bombshell that all creators need to hear: Nobody wants your course. They want community.

That’s how Owen kicked off our conversation. It’s a tough pill for creators to swallow, especially when everyone seems to be rushing to create and sell online courses. But Owen’s not saying courses aren’t valuable; he’s saying that your course alone isn’t enough to keep people engaged …