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Halloween candy: M&Ms, Reese’s and Sour Patch Kids among the top [Video]

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Corporate Business Marketing

Many Americans have already loaded up on candy to hand out to Halloween trick-or-treaters later this week.

In the lead up to the highly-anticipated holiday, an analysis published this month by CandyStore.com found some candies are more popular than others for Halloween on the national-level.

It reported M&M’s ranked No. 1 across the country, topping other candies for Halloween. The “first time” first-place ranking for M&M’s marked a divergence from Reese’s Peanut Butter Cup holding that title, the candy seller said.

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CandyStore.com said it formulated its national ranking of “most popular” Halloween candies with 17 years worth of data from its bulk candy sales. It paid particular attention to the months preceding the annual holiday.

The following sweets made the top five “most popular” across the country, according to CandyStore.com:

1. M&M’s

2. Reese’s Peanut Butter Cups

3. Sour Patch Kids

4. Skittles

5. Starburst

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