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1.3 – Corporate Social Responsibility – IB Business Management [Video]

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Corporate Social Marketing

1.3 – Corporate Social Responsibility – IB Business Management

IB Business Management
The second (of 2) videos in Chapter 1.3 (Business Objectives) covers:
– Definition of Corporate Social Repsonsibility (CSR)
– Examples of CSR
– Triple Bottom Line
– Pros and Cons of CSR
– The difference between a social enterprise and a traditional business using CSR

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