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Hyundai Releases Teen Driver Safety Week Social Series Starring Actress Julie Bowen | PR Newswire [Video]

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Corporate Marketing Strategy
  • Multi-part content series on teen driver safety launched Oct. 21 on TikTok, Instagram and YouTube
  • Hyundai partners with Wall Street Journal on “Teen Mode” safety-focused custom video content
  • Hyundai helps keep families safe with industry-leading and award-winning standard safety and technology features in its vehicles

, /PRNewswire/ — To highlight Teen Driver Safety Week (Oct. 20-26), Hyundai has partnered with actress Julie Bowen on a social content series on TikTok, Instagram and YouTube. The multi-part series with Hyundai, Julie, and her driving-age sons promotes safe driving, while also tackling concerns felt by both new drivers and their parents.

According to the Federal Highway Administration, the percentage of 16-year-olds with a driver’s license fell from about 46% in 1983 to around 25% in recent years. This series uses humor to highlight some of the common driving anxieties for both parents and teenagers while outlining how Hyundai’s standard vehicle safety features can help navigate these challenges and keep teens safe on the road. …

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