If you are seeking a career as a Director of Digital (Marketing), also known as Digital Marketing Director, or looking to hire a candidate for this role, this comprehensive guide will provide you with the essential information you need.
We cover everything from the key responsibilities of a Digital Marketing Director, the required skills, salary expectations and what employers are looking for today.
If you’re an employer looking to recruit a Director of Digital (Marketing) position, please see our Digital Marketing page. If you need to hire and would like our services, contact us today.
What is a Digital Marketing Director?
The role of a Digital Marketing Director is a senior leadership role responsible for the planning, executing and overseeing of a company’s entire digital marketing strategy. With the shift to digital-first business models, particularly post-pandemic, this role has become critical in focusing on driving online growth, increasing brand visibility and managing digital channels to engage customers effectively.