Inside Walmarts pop culture-heavy 2024 holiday campaign [Video]

Walmart on Sunday debuted its latest holiday marketing campaign, highlighting moments when people find the perfect gift for their loved ones and spark a sense of warmth and recognition, or “feeling seen.”

A 60-second anthem spot, directed by “The Holdovers” and “Sideways” filmmaker Alexander Payne, pairs moments of gift-giving between Walmart customers with iconic scenes of seasonal sentiment from film and television series. Clips from “Gilmore Girls,” “The Simpsons,” “SpongeBob Squarepants” and “National Lampoon’s Christmas Vacation,” among other touchstones, are featured in the nostalgic ad.

“We’re always looking for some emotional connection, building emotional connection between our brand and the customer,” said Walmart Vice President of Creative David Hartman.

The big-box store debuted a 30-second cut of the commercial during NBC’s “Sunday Night Football,” while 15 videos depicting different customers and iconic characters will air across the effort. “Gifts That Show You Get Them” was developed by a number of …