ADAC reveals new logo, plan for synthetic fuel for the DTM [Video]

The ADAC has unveiled a brand new logo for the DTM as part of a revamped brand identity for the championship.

Designed in cooperation with sports branding agency UnitedSenses in Munich, the new logo was showcased to the public for the first time at last weekend’s Hockenheim finale and will come into effect immediately.

The new design features the yellow and black colours of the German automobile club ADAC, which bought the DTM from its previous owner the ITR at the end of 2022.

After the purchase, the ADAC implemented an updated version of the logo originally introduced by the ITR, but has given it another overhaul at the conclusion of the series’ 40th season.

In a statement, the ADAC said the logo will be accompanied by a “new broadcast and digital identity, and various design solutions for printed products and events will achieve a consistent branding for all brand …