The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Kansas City’s AI-powered campaign shares stories of lives lost to fentanyl [Video]

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Corporate Marketing Campaigns

A new ad campaign is using artificial intelligence, or AI, to bring to life the tragic stories of three young people who died of accidental fentanyl overdoses.Kansas City government, the United Way, and the advertising agency BarkleyOKRP created the campaign called “Unfinished Legacies.”“Hi, I’m Jaden. I’m Victor. Hey, I’m Jordan,” begins a video unveiled Thursday at the Gem Theater.Jaden Anderson, Victor Avalos Marmolejo, and Jordan Coburn all died of fentanyl overdoses.But with the help of AI, their images and close representations of their voices are used to speak about their tragic deaths from beyond the grave.At first, Victor’s family didn’t want to admit he had died from an overdose, fearing scorn from the Latino community.In the video, AI Victor says, “I never had taken anything like that before, but I knew people who had, and they were fine.”Ultimately, his family thought Victor’s story was too important to keep secret.”If we …

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