Why Influencer Marketing is Essential for B2B Businesses [Video]

Influencer marketing is growing in the B2B space, with 60% B2B brands already adding it to their marketing mix. 

For good reason: B2B e-commerce represented $18 trillion in value in 2023 with a projected annual growth rate of 18.2% from 2024 to 2030.

Yet B2B influencer marketing is often less discussed than B2C campaigns. 

But that doesn’t mean influencer marketing can’t be impactful for B2B brands – in fact, it might just be the secret to getting ahead of your competitors. 

We already know buyers tend to trust influencers more than branded messages alone. There is room to grow with influencers in any business model.

The key to success with B2B influencer marketing is understanding how it differs from B2C influencer marketing, building campaigns the right way, and taking inspiration from success stories that you can apply to your unique product. 

What Is B2B Influencer Marketing?

…