Japan Airlines elevates global visual identity with Jellyfish Marketing Communication News [Video]

Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets

Leading digital marketing business Jellyfish today announces a partnership with one of the world’s most iconic airlines, Japan Airlines, to create an entirely new look and feel for the brand.

Jellyfish worked alongside the airline’s international marketing team to develop a new graphic system that expands the power and flexibility of the brand’s visual identity for audiences outside of Japan. 

Inspired by the brand’s future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating:

Minako Kent, International Marketing MD, Japan Airlines, says: “Tradition and culture lie at the heart of our ethos, and we also recognize the importance of delivering a fresh, consistent look-and-feel for our customers across all channels and regions. We partnered with Jellyfish because of their agility and one-stop service in media, data, tech, and creativity — …