How Jay Williams Reinvented His Brand After Basketball | The Deal [Video]

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Jay Williams, the co-founder and CEO of Improbable Media, about how he made a major life pivot after an accident ended his basketball career, how athletes can build their brands and also take advantage of NIL deals.

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0:00 – 1:37 Intro
1:38 – 4:09 Expansion
4:10 – 5:43 From Asset To Principal
5:44 – 10:15 Becoming A Business Man
10:16 – 13:01 Role models
13:02 – 14:44 Getting Onboarded to Wealth
14:45 – 18:39 Brand Building & Financial Competency
18:40 – 19:32 Becoming a Trusted Advisor
19:33 – 21:52 NIL Better for College Sports?
21:53 – 25:03 Jay’s Vision
25:04 – 29:04 The Big Pivot
29:05 – 33:54 Starting Over
33:55 – 34:41 Everybody’s Had A Crash
34:42 – 36:21 Building
36:22 – 39:59 Reaching out
40:00 – 43:15 Future of Jay Williams Holding Company
43:16 – 44:34 Follow Up
44:35 – 46:17 Rapid Fire
46:18 – 47:02 Outro

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