Accenture Life Trends 2025: Insights for growth [Video]

Growth only comes to companies that truly understand their customers.
Accenture Life Trends are a window into people’s behaviors and attitudes to the world around them, and the implications for the brands trying to reach them.

This year, five trends explore people’s quest for a healthier, more balanced relationship with technology for themselves and for the next generation, where they’re seeking relatable wisdom on pursuing life’s goals, what’s going on in the workplace—and what it all means to businesses. Don’t hesitate.

Here’s a peek at what’s inside:
💎 The search for online authenticity
🫂 New avenues to a fulfilling life
📈 Re-energizing employee experiences
🗺️ Social rewilding & real-life interactions
🚸 Next generation’s relationship with technology

Learn more: https://accntu.re/3YbC4N8

#accenturelifetrends #consumertrends

[Video Description: Shifting pixels morph into patterns of red, green and blue. Throughout, decorative icons symbolize technology and electronic communications.
Text begins: Trust is eclipsing convenience in the digital experience.

A business woman carrying a digital device walks forward, reverses and continues.
Text continues: Hesitation is now a reflex online creating barriers.

A first person view of a teenage girl cooking for her family while camping.
Text continues: Concern builds for the next generation over the digital role of tech.

Back view of a street skater in the bright lights of Times Square.
Text continues: And people seek support from the crowd as they pursue their goals.

View from the inside of a high-rise office building as window washer squeegees.
Text continues: A thirst for efficiency challenges human dignity at work.

Side view of friends relaxing on the hood of a vintage car engaged in conversation.
Text continues: And fulfillment in today’s world means disconnecting to reconnect.

Side view of smiling cyclist during a sunrise ride on a tree-lined street.
The narrative text concludes with: Fortune favors the real.

Over the cyclist, and as the background fades to black, stylized text reads: “Accenture Life Trends 2025.”]