Who Is Ruba Borno? Amazon Executive Sparks Outrage after Wearing Necklace with Palestinian Flag Imposed on Israel Map as Users Threaten to Cancel Subscriptions [Video]

An Amazon executive sparked outrage on social media after wearing a necklace in a company video featuring a pendant shaped like the map of Israel with a Palestinian flag imposed on top of it. Several users were outraged, threatening to cancel their Prime memberships and calling for the executive to be fired.

Ruba Borno, Amazon Web Services’ Vice President of Global Specialists and Partner Organizations, was seen wearing the necklace in a video promoting a company event in Las Vegas. The map on Borno’s necklace encompasses what is today Israel, along with the West Bank and Gaza Strip—territories that Palestinians seek as the foundation for their own independent state.

Hurting Customers Sentiment

Originally from Palestine, Borno and her family fled Kuwait during the 1990 Gulf War. After moving to the United States, she went on to earn advanced degrees in electrical engineering from the University of North Carolina at Charlotte and the University …