Executives from Walmart, iHeartMedia and TalkShopLive Discuss the Secrets of Live Streaming and the Original Influencers [Video]

More highlights from Variety’s Executive Interview Studio, presented by Canva, during this year’s Advertising Week held in New York City. EVP of digital marketing at iHeartMedia Jeff Cucinell, sat down to reveal how they trust the personalities of iHeartRadio and how the early radio were, in fact, the first influencers.

Meanwhile, Bryan Moore, CEO and co-founder of TalkShopLive, sat down with Justin Breton, director of brand experiences and partnerships at Walmart, to break down this rapidly growing new livestream shopping experience. And despite the celebrity names attached to the brand, Moore warns that sometimes all you need is a folding table and a great product.

TalkShopLive Reveals What Fans Are Actually Looking For From The Streaming Platform

TalkShopLive combines live streaming and home shopping and has already hosted big names like Dolly Parton, the Jonas Brothers, John Legend, Anna Wintour, Jennifer Lopez and Matthew McConaughey.

But before Paul McCartney told listeners …