Breast Cancer Awareness | The commercialisation of campaigns helps: Anthea Ogle, Reach For Recovery [Video]

We continue our focus on breast cancer awareness throughout October.

We’ve seen campaigns everywhere from pink ribbons and products to major corporate sponsorships.

But with the increasing commercialisation of these campaigns, there’s an important question we need to address: Is it a good thing? While the funds raised support research and awareness, some critics argue that these efforts risk overshadowing the real message and focusing more on profits than progress.

Joining us for this discussion is Anthea Ogle, Johannesburg regional secretary at Reach For Recovery, a breast cancer support organisation.

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