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Takuma Watanabe unveils his take on a ‘Grand Encounter [Video]

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Corporate Marketing Strategy

In its latest ‘Grand Encounter behind the bar’ series, Grand Marnier challenges celebrated mixologist Takuma Watanabe to meld classic and modern influences.

The distinctive silhouette, resembling a pot still in orange glass, is a familiar sight on backbars around the world. As an orange liqueur, it is an invaluable weapon in the mixologist’s arsenal, featuring in classic recipes for more than a century. Yet Grand Marnier, in its latest video content series, is demonstrating that the classic liqueur has some modern tricks up its sleeve.

The series, ‘The Grand Encounter: Behind the Bar’, takes its inspiration from the liqueur’s longstanding recipe. Its own ‘grand encounter’ of Cognac and bitter orange liqueur combines French heritage with contemporary Bigaradia oranges. Although known for its hero serve, the Grand Margarita, Grand Marnier is versatile enough to mix into a number of classic cocktails, as well as brand new creations.

The series therefore challenges world-leading bartenders to come up with their own …

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