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Ogden company ‘HydroJug’ attributes social media success to the community [Video]

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Corporate Business Marketing

OGDEN, Utah — HydroJug is one of the most popular drink-wear brands on social media. If you scroll on TikTok you can find thousands of people using or talking about it, but what makes HydroJug so special? It could be its variety of colors, styles, and designs. But if you ask the company, their real heart is the people in Ogden, starting with the founding brothers, Hayden and Jake Wadsworth.

“My parents had subway franchises, and then my dad was a fireman and had a landscaping company, so we were always kind of involved in the family businesses,” reflected Hayden on his upbringing that contributed to his entrepreneurial spirit.

“We were into fitness, we were in the gyms, and we were seeing what people were using and we just kind of saw opportunity,” said Jake. “They were carrying milk jugs, they were single use, they leaked, they were hard to …

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