Empowering people of all skin types – Synima London’s commercial video production for Ameliorate

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Ameliorate is a globally recognisable skincare brand. When they wanted a relatable, humourous video to complement the social media marketing of their blemish range, they came to Synima. The video needed to speak to real people, the one’s whose skin isn’t perfect, and let them know that Ameliorate is on their side. The client knew they wanted to use actors that looked like real people and, crucially, use humour to address an issue that many of us don’t like to admit we have.

Choosing actors for this production was key to its success. We couldn’t have the typical choice of natural beauties, caked with foundation and digitally touched-up to perfection. We needed to show blemishes in all their glory on a range of people of various appearances. We also wanted them to speak their own minds as part of the voice over, putting across their own feelings about their appearances in a way that audiences would recognise. We found five great actors who didn’t mind showing off their flaws to help us tell this story.

Each actor had their own scene for this shoot, all of which were filmed on location, both indoors and outdoors. For our first actor we used the concept of a selfie, making it appear like they were filming themselves and applying filters to disguise their appearance. This establishes a light and humorous tone which continues in the next scene with a demotivating billboard and beyond with the man who names his back spots.

Ameliorate felt Synima had got the tone of this video spot on, if you’ll pardon the pun! No one wants skin blemishes but in using humour and relatable actors we were able to make the case for the product in a way that felt positive and empowering. The video was designed to be editable, so smaller sections of it could be used in various social media contexts where it received plenty of attention.

Learn more about Synima video and animation services at our London studio:

Synima London
75 Dean St,
Soho,
London,
W1D 3SQ,
Phone: 01932 853696

https://www.synima.com/video-production-company-london/

or our Amsterdam Studio:

Synima Amsterdam
Nieuwezijds Voorburgwal 104, 108,
1012 SG Amsterdam,
Netherlands
Phone: +31 20 765 7800

https://www.synima.com/video-production-company-amsterdam/

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