3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

A digital overhaul for Queensland Health’s public-facing website network [Video]

Categories
Corporate Marketing Strategy

A digital overhaul for Queensland Health’s public-facing website network

Explore the journey of Queensland Health’s Website Transformation Project with Stephen Wernicke, Director for Online, and Luke Jennings, Manager of Digital Transformation.

From an undefined scope in 2019 to the development and implementation of a comprehensive design system, learn how their agile methodology, collaborative approach, and focus on user-first content led to significant improvements in digital infrastructure.

Discover key challenges and outcomes, including cost savings, enhanced user experience, and increased stakeholder satisfaction, as they detail the impact of integrating Squiz technology and other tools.

00:00 Introduction
00:21 Project background and initial challenges
01:12 Technical and management perspectives
02:46 Building trust and collaboration
05:26 Goals and design system implementation
11:04 Agile methodology and stakeholder engagement
13:31 Partnerships and tech stack
21:38 Content strategy and UX
31:28 Results
36:49 Final thoughts

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads