5 Dangerous Patterns in Fundraising | Brad Layland [Video]

Have you ever found yourself trying to grow and effective fundraising strategy and wondered, “What am I doing wrong?”

In 2024, Cru invited Brad Layland and Vince Burens of The FOCUS Group to come and share their insights with many of the fund development directors withing the US ministry.

Brad & Vince shared the Taking Donors Seriously® framework, digging deep into the heart attitudes and strategies employed by successful Fund Development professionals.

0:00 – Intro
0:52 – Brad’s Story
8:00 – The Treadmill
9:12 – Pattern 1
10:34 – Pattern 2
10:54 – Pattern 3
11:24 – Pattern 4
12:21 – Pattern 5
13:08 – Taking Donors Seriously
17:18 – The Biggest Givers

Find more Development Training at www.teamgold.co – this is a Cru-run website with nearly 1,000 active users which exists to train YOU and your team to do Development. Whether it’s planning a Vision Dinner, building an alumni strategy, working with major partners, or anything else we’ve got you covered!

Brad and Vince represent The FOCUS Group – https://thefocusgroup.com/
You can also read Brad’s personal blog and listen to his podcast here – https://bradlayland.com/