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00:00 Intro
00:19 Who can use this strategy
01:50 How most businesses get ads wrong
03:59 The common content advice that is totally wrong
05:30 Create a lot of content in 1 hour per month
06:36 How to create content that pre-sells prospects
09:14 The best ads are the best content
11:23 Nurture prospects like crazy with a content ecosystem
13:33 Get people to binge your content like crazy
15:10 Strategy is easy, execution is hard