The Founders Series – Episode 12: Mom Bomb [Video]

Experience the journey of a beauty trailblazer in the next episode of NIQ’s Founder Series. Join NIQ’s Tara James Taylor, the host, as she dives into the captivating story of Heather Roberts, the founder of Mom Bomb.

In this episode, Heather shares her inspiring journey of resilience and innovation in the beauty industry. Discover how Heather’s personal struggle with illness led her to create Mom Bomb, a brand that offers exceptional bath products and uplifts and supports families in need. With transparency and authenticity at its core, Mom Bomb’s clean and non-toxic formulations provide a holistic approach to self-care. Witness the challenges and triumphs of building a beauty brand, from securing retail partnerships with major stores like Kroger and Rite Aid to leveraging invaluable insights from NielsenIQ data. Heather’s story is a testament to the power of following your instincts and evolving your business to meet the ever-changing needs of consumers.

Discover stories from other founders here:
https://nielseniq.com/global/en/landing-page/founders-series/