Navigating Crisis Management in Franchise Marketing [Video]

Imagine your franchise hitting a rough patch when a customer’s complaint on social media suddenly catches fire, turning into a PR nightmare overnight. It’s like watching a storm hit when the sky was clear just moments ago. Now, every franchise under your banner is bracing for impact, waiting to see how you’ll steer the ship through these choppy waters.  

Welcome to the world of franchise crisis management, where quick, smart decisions can calm the storm or cause further chaos. Handling PR crises is more than just scrambling in the moment; it’s about turning a potential disaster into a masterclass in resilience. Sooner or later, every franchise faces challenges, but the real test is not just surviving them, but emerging stronger.  

In this post, we’re going to walk through some tried-and-true strategies for navigating these tough situations. From getting ahead of the story to learning from the aftermath, we’ll cover how to keep your …