Kamala Harris rides viral meme ‘wave’ as campaign seizes organic momentum [Video]

Bloomberg’s Riley Ray Griffin joins Morning Joe to break down Kamala Harris’s digital campaign success, highlighting how she turned Biden’s failed meme strategy into a viral hit. By leaning into Republican attacks, using TikTok effectively, and amplifying her message through influencers, Harris has managed to dominate social media with a rapid response strategy. Sept. 27, 2024