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Ed Sheeran releases live video, documentary to go along with +-= (TOUR COLLECTION) WARM 106.9

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Corporate Marketing Strategy

Atlantic Records

Ed Sheeran has released +-=÷× (TOUR COLLECTION), which is essentially a greatest hits album of songs from his so-called “Mathematics” series of albums: Plus, Subtract, Equals, Divide and Multiply. He’s also released some new video content to go with it.

First, there’s a live performance video of his first single, “The A Team,” recorded this year during a stadium show in Lithuania. Introducing the song, Ed tells the crowd, “I wrote this song when I was 18 years old, and when I was 18 years old, I was not playing venues like this, I was playing pubs in London. You were lucky if people were in the room.”

He goes on to talk about how his following grew, how he got a record deal and how the song became a major hit. He notes, “The weird thing about this song is that I still remember playing to those empty rooms.”

There’s …

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